Selling your home is one of the most important financial decisions you will make in your life. How much is your house worth? How long will it take to sell? How do you handle buyers making undesirable offers? It is our job to guide you through the complicated process of selling your house, from beginning to end. We want you to realize top dollar for your home.

Buyers want to buy your home for as little as possible! Through detailed comparisons between your home and recently sold homes, and other properties currently on the market, together we can determine what your home is really worth in today’s market. In the industry this is called a Comparative Market Analysis or CMA. I will do this for you.

A professional assessment and valuation (CMA) of your home will help determine a competitive price range that encourages agents to choose your property to show, serious buyers to make serious offers, and an appraisal that will comply with financing contingencies.

Please consider that:

  • Serious buyers look in the price range which has been predetermined by their down payment and monthly payment ability. Unless your property is priced correctly, the down payment and monthly payment requirements will not be competitive.
  • A buyer who is seriously looking soon becomes very knowledgeable in his/her price range. An unreasonable asking price only discourages him/her from looking and considering your property.
  • Buyers purchase by comparison, and a property priced above the competition does not “compare” favorably. Multiple showings on your property may be an indication that a fair price has not been established .
  • It is very difficult to obtain a reasonable offer on an overpriced property. Sometimes, the buyer feels he should be just as unreasonable in his offer as the seller is in his asking price.
  • By contrast, offers are much easier to obtain on a reasonably priced property. You can then choose which offer to accept with no obligation to one that does not meet your requirements.
  • It is a mistaken idea to think that you will get more for a property by asking more. You usually get less, because fewer buyers will consider it; the right buyers will not see it; and it usually stays on the market so long that it tends to become “stale”.
  • To obtain proper market exposure, it is an absolute necessity to be competitive in price, terms and condition, with similar properties that are selling in your area.
  • If you plan to adjust your price at the time of a sale, why not adjust the price now and attract serious buyers?

More Information

Home Remodeling Cost Vs. Value Report 
Seller’s Checklist
Tesoro Realty, Inc. Marketing Services